Thinking about… Verganti’s “Design-Driven Innovation”
Mentioned in this post: Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Smart World: Breakthrough Creativity And the New Science of Ideas Clayton...
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“Design-Driven Innovation”–the powerful advantage that comes from changing...
One of the best books of the year is undoubtedly “Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean,” by Roberto Verganti. In it Verganti, a favorite...
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We have an innovation problem, and it is miles and miles of indistinguishable...
I learned today that Axe Body Spray for Men is running an ad in Uruguay where readers sending an SMS to their address receive on their phone the missing bits of a picture of a beautiful woman. (Those...
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My reading journal: Tim Brown’s “Change By Design”
“Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation,” by Tim Brown with Barry Katz. 2009: Harper Business, 264pp. When did you read it? October 2009. Subject: A...
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My reading journal: Roger Martin’s “The Design of Business”
“The Design of Business: Why Design Thinking is the Next Competitive Advantage,” by Roger Martin. 2009: Harvard Business Press, 190pp. When did you read it? November 2009. Subject: Hot on the heels of...
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The Best Business Books of 2009
In the wake of the worst US economic catastrophe since the Great Depression, everybody realized this: Making money is harder than we thought. So, this year, books on innovation had special resonance....
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Why I don’t like the Harvard Business Review redesign
I feel a bit like those folks who complained about the new Tropicana orange juice carton. The editors of my favorite magazine, Harvard Business Review, have completely redesigned the look of the...
View ArticleHarvard Business Review editor responds to critique
My post last week on the Harvard Business Review redesign drew a thoughtful response from Scott Berinato, Senior Associate Editor of the magazine. He was kind enough to allow us to repost it here. Hi,...
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